Plan for the Opportunity.
Who We Are
Urban Culture Agency helps executives and organizations cut through complexity and achieve meaningful results. With over 25 years of experience, we’ve influenced more than $250M in revenue, supported countless success stories, and guided 50+ leaders through high-stakes decisions. We work across corporate, nonprofit, and political sectors—turning bold ideas into actionable strategies that create real impact.
We are a team of seasoned strategists, coaches, researchers, and marketers who are highly skilled at what we do. We know that every leader and organization face unique challenges, so we focus on delivering personalized guidance by combining real-world experience with data-driven insight to get our clients to their goals.
Every decision we make is shaped by a clear sense of purpose. Our journey has been anything but ordinary. Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.
We believe in simple ideas, strong relationships, and lasting impact. What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead.
About Confidentiality
At Urban Culture Agency, discretion is non-negotiable. All client engagements, communications, and materials—including those involving our associates are handled with the highest standards of privacy and security. We protect sensitive information and the identities of all parties involved, ensuring leaders, and collaborators can operate openly and confidently. Your trust is our priority, and safeguarding your information is fundamental to everything we do.
What We Do
We help leaders change how they see the problem to expand perspective.
At Urban Culture Agency, our work sits at the intersection of data, experience, and judgment. We build strategic models grounded in what actually happens when decisions are made under pressure—not theory, not trends. Our focus is perspective: helping leaders step back far enough to see what’s misaligned, what’s being avoided, and what’s truly driving outcomes.
We don’t tell clients what to do next. That’s intentional.
Our job is to coach leaders through the decision-making process so they own the direction, not borrow it. We design mindset shifts that align vision, strategy, and execution—so choices are made with confidence and carried through with discipline.
We’re not a roadmap. We’re a compass.
We help leaders align people, priorities, and purpose, navigate uncertainty, and move forward with intention. The result isn’t just a better strategy—it’s a stronger way of leading that holds up when stake are high.
Making a plan without strategy is just thinking out loud.
How We Do It
Once the picture is clear, we focus on alignment. We help leaders connect vision to strategy and strategy to execution, so decisions translate into action. When people, priorities, and incentives are aligned, progress becomes faster and more sustainable.
Throughout the process, we act as a compass. We guide, check direction, and adjust as conditions change, helping leaders stay oriented and move forward with confidence—during our partnership and long after it ends.
We don’t work from rigid roadmaps - they seldom work. Instead we work with clients to build frameworks. Leadership rarely follows a straight line, and most environments change too fast for step-by-step plans to hold. Instead of telling clients what to do, we help them challenge the assumptions shaping how they see the situation before choosing a direction.
Our work begins with understanding what’s really going on. We use data, experience, and proven models to surface the factors that influence decisions but often go unspoken—misalignment, competing priorities, cultural friction, and hidden constraints. This helps leaders see the full picture, not just the symptoms.
Known as a force in strategic business management, Kletra Newton is the founder and principal consultant of Urban Culture Agency (UCA), a respected business partnership firm serving F500 companies, mid-market organizations, and mission-driven nonprofits. Kletra is a trusted advisor for leaders facing pivots—from mergers and acquisitions to executive transitions, restructures, and political campaigns.
She serves on multiple boards and advisory councils. She has received national recognition for her work in crisis management and executive strategy, and her contributions have been featured in leading publications highlighting transformational leadership.
Kletra has a remarkable 30-year career in business that started in Silicon Valley and includes over a decade in C-suite roles. Her work sits at the intersection of strategic management, communication, economic development, and privatized initiatives, making her the preferred choice for organizations encountering critical inflection points.
She currently serves as Chief Strategist to several companies and local municipalities, a Fractional CEO to a private start up and holds a key communications leadership role with a national civil rights organization. A trusted advisor at the highest levels, Kletra is known for bringing clarity to complexity and mobilizing leaders to act decisively in moments that matter most.
Meet our Founder
The Process of Design Squiggle by Damien Newman